ATAN JEWELLERY
Approaching us at Atan Jewels, brothers Murat and Burak Atan and their brand team came to The Letter O. with the aim of creating a visual brand identity.
Known as top jewellers in XXX and XXX, they wanted an opportunity to expand from an atelier selling handcrafted jewellery at modest price points without any platforms to drive enquiries to, to a globally known brand with owned media and eventually, an eCommerce shop.
Deliverables
After deciding on the brand positioning, we agreed the overall aesthetic of the brand would follow the direction of “less is more” and let the craftsmanship speak for itself. The visual identity executed includes wordmark logo, monogram logo, colour palette, packaging of product box, bag, and silk paper. Additionally, the asset suite included compliment slips, certificate of authenticity, business cards, plus owned media including Instagram launch feed and website.
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